Sidebar blogging goes mainstream (or, is blogging dead?)
March 2nd, 2008
1.- How many of the bloggers you know are young, lets say under 25?
2.- Most bloggers seem to do so mostly for professional reasons: attention or money (extremely arguable generalization I know, but you’ll get the point I hope. As a journalist myself, I realize blogs make all of us more free)
3.- People seem to find less and less time to write in their personal blogs. It just takes too much effort.
4.- Sidebar widgets keep personal blogs alive. Fragmented content rocks, Jason tells.
5.- Blogging as we understand it does not seem to be catching up among youngsters (I mean as writers, and for non professional reasons. I know blog audiences grow and grow. And I know blogging is not dead, that is “just the title”).
6.- Never before individuals have recorded and shared their personal life so much, so easily, so happily.
7.- Everyone needs a personal page.
8.- Bookmarking, twittering, friendfeeding, stranding (just wait)… is the definitive blogging, 24/7 360° micro-self-expressing made easy. Easy to produce and to devour. “Media snacking is a way of life” Nancy sez.
9.- Sidebar widgets beat the central column. The sidebar is the central column. Sidebar blogging goes mainstream.
10.- Only text no visuals in this post. No good. Saturday night and this is what I’m doing. No good
Thoughts?
Talk to your daughter before Unilever does
January 29th, 2008
Los productos de Unilever, Axe y Dove, tienen posicionamientos muy diferentes, los dos con la mujer como centro de su campaña. No pasa nada porque son dos marcas que nadie vincula entre sí… el problema viene cuando alguien, como es el caso, junta imágenes de dos campañas tan opuestas, en un mismo vídeo.
Campaña de Dove Real Beauty
Campaña de Axe.
La mano de la diversidad y el respeto
November 12th, 2007
Cómo me ha gustado el logo para la candidatura de Madrid a las Olimpiadas de 2016! A parte de ser mensajes que me gustan especialmente, me parece que el logo los transmite increíblemente bien! Diversidad, respeto, unidad, alegría, futuro, dinamismo… muy bien!



